Thursday, October 21, 2010
unbelievable but it works
My buddy Angela Horner announced her website, which is linked in the sidebar, and was almost embarrassed by having one at all. I kind of understand that, since self-promotion is awkward and makes one feel more like a carnival huckster than a genuine artist when done to excess. But any marketer will tell you that people don't buy products, they buy a strange jumble of intangibles radiated by that product. The same goes for artists, albeit not as blatantly. I've probably mentioned before that the wisdom now is to develop a camaraderie with readers - reach out to them, establish your personality, communicate with them for reasons other than outright begging them to buy stuff from you - so they will cozy up to your brand, as it were, and support you of their own accord. Of course, since the pressure is on to be cool and interesting, this often means crafting a persona that you'll need to slip in and out of for any and all interaction with the public, which means exaggerating an aspect of your personality that you think will attract people. Not all writers do this, but a lot of them do.
If I had my druthers, I'd opt for the Thomas Pynchon approach of reclusiveness to the point where everyone thinks I'm dead until a new book comes out. There's much less pressure there, and it's also kinda cool to know an author primarily by their work instead of the bajillions of social networking tools they use to spam your life for their own roundabout gain. But I wonder if his being able to disappear is even possible, let alone personally or financially wise, in today's media landscape. It was a lot harder to keep track of people back in the 70s, after all.
Anyway, I'm starting to ramble, so I'm going to shut up and go to sleep, but I might continue this a bit later.